Local company to sponsor Minnesota Lynx’s playoff run

by Andrew Krammer

The Minnesota Lynx will be using Minnetonka-based health services company Medica as its presenting sponsor for their 2011 playoff run.

The deal includes using the company’s logo in ticket sales, videos, arena signage as well as promotions inside the stadium. Medica will also be sponsoring all of the Lynx’s radio broadcasts on BOB 106.1 FM.

The Lynx locked up home court advantage throughout the playoffs and are the WNBA’s top seed this year. They begin their postseason run this Friday at the Target Center against the San Antonio Silver Stars.