Four Loko to disclose alcohol content

Greta Kaul

Under pressure from the Federal Trade Commission, Four Loko will disclose more information about its alcoholic content on its label, federal regulators announced Monday.

On the super-sized can of the fruity malt beverage, the company will show that the drink contains as much alcohol as four to five cans of beer, the Washington Post reports.

In November, Four Loko fell under criticism from the FTC, which linked the product to the deaths of several teenagers. The commission criticized Four Loko and similar beverages for mixing stimulants like caffeine with alcohol. Soon after, the companies removed the stimulants — dangerous because they mask the effects of alcohol — from their products.

Soon, Four Loko will also be sold in resealable containers so consumers don’t feel compelled to drink the entire beverage at once. Last month, Phusion Projects, the manufacturer of Four Loko, announced Poco Loco, a new beverage that will contain less alcohol and be sold in smaller cans.

A previous version of this story incorrectly stated that Four Loko would begin disclosing the beverage’s alcoholic content.