Blogging is a business

The work of a blogger continues to gain power in the media.

by Meghan O'Connor

Political figures, celebrities, large corporations, etc. — you name it, they probably blog. Now, in 2013, blogs have become part of the mainstream. They can range from the president of the United States relaying his campaign platforms to a Nebraskan housewife blogging about the newest addition to her apple pie recipe.

People gravitate toward online personalities. We create a kind of camaraderie with them that makes us feel that we are actually a part of their lives. And the informal writing of blogs makes it that much more personal as a reader.

Today, bloggers can gain a lot of clout in the public eye. Fashion bloggers, for example, will often receive free articles of clothing from clothing distributers. In return, the blogger must then take photos wearing the garments, giving the blogger more clothing to write about and the retailer an easy advertisement.

Companies know that being a part of these widely distributed blogs is a smart business move. Good bloggers have the ability to dictate new trends.

Blogging has become so accessible through platforms like WordPress, Blogger or Tumblr that anyone can be deemed a writer or even a journalist. It’s not that strange to see someone ditch their subscription to The New York Times in exchange for following free blogs.

In response to this growing trend, many journalists now write a blog in conjunction with their professionally published work. Oftentimes a journalist’s blog will be his or her opinion on a particular issue, straying from hard-hitting news.

Blogs range from the large, national Huffington Post to the specialized, personalized Heavy Table, a local food and restaurant blog. Maybe there is more to this whole blogging thing than meets the eye.

To be a part of the writing world, you can’t ignore its progress. News organizations can’t refuse to be a part of the grassroots blogosphere movement because if they do, they will become obsolete. Media changes everything, and if you aren’t willing to change with it, you might as well get out now.