Twin Cities shopping destinations

Step up your style game by shopping at some local stores.

by Melanie Richtman

It’s sometimes hard to build a wardrobe that’s different from your peers’. With the college-kid budget basically ranging from Goodwill to Target, it can be a challenge to find items that aren’t owned by at least three of your neighbors.

If you’re tired of buying all your clothes at Forever 21 and H&M, there are some pretty cool stores around the Twin Cities that you should check out.



Since 2010, this “cheap chic” boutique has quickly gained popularity, garnering over 30,000 Facebook likes and opening four locations around the metropolitan area. Primp’s owners launched their own line last summer, Henry + Martin, which is exclusively sold at the store.

If you’re looking for going-out dresses or affordable accessories, like cool statement necklaces and $10 sunglasses, look no further than Primp. But be warned — because items go quickly, their selection is constantly changing. Follow Primp on Instagram if you want to see what they have — and claim it — before it’s gone.

618 Selby Ave., St. Paul


Parc Boutique

Located in Northeast Minneapolis, Parc Boutique has an eclectic mix of trendy yet affordable pieces. After living in California for a few years, owner Thao Nguyen decided to open her own store, offering everything from basic T-shirts and jeans to cool midi dresses. In fact, she still imports brands from San Francisco, making Parc Boutique a great place to visit if you’re looking for brands you won’t typically find in the Midwest.

Although it’s not wardrobe related, Parc has a great selection of awesome-smelling candles. The Illume “Thai Lily” is to die for.

320 E. Hennepin Ave., Minneapolis



If you’re interested in supporting local fashion designers like Marissa Bridges and Tessa Louise, you’ll have to check out Showroom. Adding some pieces from local designers is a sure way to update your closet with cool, unique pieces.

Showroom doesn’t just sell clothes — it’s also an outlet for local artisans to sell jewelry, furniture and art. Showroom hosts events throughout the month, including private fashion shows and gallery openings, so you can shop and attend cultured art exhibits.

615 W. Lake St., Minneapolis



Heartbreaker is like a locally owned Forever 21. Thanks to the sheer volume of Heartbreaker’s inventory, you can always find something you like. Heartbreaker offers inexpensive, stylish items, so you won’t feel guilty if you buy something only to wear it twice.

Go to Heartbreaker if you’re in need of jeans. The seven Minnesota locations carry an impressive selection of both affordable and designer denim, including everything from 7 For All Mankind and Hudson jeans to nameless brands.

2941 S. Hennepin Ave., Minneapolis


B. Resale

This locally owned consignment shop sells one-of-a-kind reused pieces, as well as some new products. B. Resale is the place to visit if you want to add a street-wear vibe to your current look.

B. specializes in urban apparel from stores like Anthropologie and American Apparel for only a quarter of the cost. If you want high-quality merchandise at an affordable price, this consignment store is the perfect solution.

2613 Nicollet Ave., Minneapolis



If you’re looking for cool menswear and accessories, BlackBlue should be your go-to place. This is where Kanye West would shop for well-designed, rugged pieces. BlackBlue offers clothing from designers like A.P.C. Clothing, but it excels at accessories.

Check out BlackBlue’s selection of nice leather shoes, Duluth Packs and distinctive ties. The store, which is adding some womenswear to its ranks, is also conveniently located right next to Primp’s St. Paul location.

614 Selby Ave., St. Paul