Bras are even better than real fakes

A rather odd new bra allows women to make their real breasts look fake without surgery.

Wealth is power and, conversely, people like to show it off. Celebrities show off their bling-bling in an entourage of expensive cars, diamonds and good clothes. Bill Gates’ mansion sprawls like an infant suburb. iPod owners wear their iPods around their necks like prehistoric hunters proudly displaying alligator teeth and shiny stones.

What happens when somebody can’t afford to peacock their wealth? Simple: They create the illusion of wealth. Now, as far as breast implants go, the fakes are being faked.

For every hoity-toity Tommy Hilfiger shirt, there is probably a cheap knockoff sold somewhere in the streets of New York. Wedding rings with cubic zirconia are more common than you think. Vanity breast implants, too, are a sign of wealth and, thus, a sign of power. Sadly, for some, this has inspired the pursuit of plastic surgery in the form of inserting gel sacs into their mammaries.

According to the American Society for Aesthetic Plastic Surgery, cosmetic surgeries have increased 118 percent from 1997 to 2004. Breast enlargements tripled in number.

The average breast implant costs $3,400. A new bra called the Evolution costs $44 and makes your breasts look fake. The fact that looking fake might be a trend in our society is an indication of our materialism and fetishistic culture. Rather than spending money on education or retirement, men and women are putting themselves under the knife to create an alter ego.

For this reason, the Evolution bra offers an interesting outcome. It values looking fake, but it’s relatively cheap. If looking fake doesn’t cost so much anymore, will it be as trendy? Will vanity breast implants hopefully become like fur, which many now see as tacky? And just like fur, the fakes such as the Evolution bra will become socially unpalatable.

One thing is for sure. The trend of getting vanity plastic surgery is disgusting in a multitude of senses. It is an exercise in excess and paints a grotesque portrait not as the U.S. individual full of pride and self-worth but of the person thinking wealth can buy someone transcendence, individuality and a deeper spirituality than self-love.