Skittles sales rise in wake of Martin’s death

Kevin Burbach

 

Skittles are flying off the shelves, the New York Times reports, but controversy is coming with the bags of brightly-colored candies.

In the wake of Florida teen Trayvon Martin’s death, who was killed last month by a neighborhood watch member, Skittles have blown up in protests and social media in association with Martin’s death. Police found Martin with only a bag of Skittles and an iced tea.

At protests around the nation over his death, that many say was unjust and racially motivated, citizens have come equipped with the rainbow-flavored sweets as a symbol of solidarity.

The Times reports students and protesters around the country are buying the candy and selling it to raise funds for the Martin’s family. While Wrigley, the maker of Skittles, has stayed neutral on the issue with only a brief release expressing their condolences, around the country people are calling out for the company to donate money in support of the teen’s death.

Marketing and Public Relations professionals said Wrigley is in a tough situation, and that it’s likely best to keep their current stance.

A St. Paul company is contributing to the rise in sales. Discreetly Greek, a local clothing company, is making Trayvon T-shirts and owner Rashaun Collins said they send a bag of Skittles with every order.