Dinkytown gets first-ever TargetExpress

by Nicolas Hallett

Minneapolis-based Target will test its newest store model on local soil near the University of Minnesota.

This summer, Dinkytown will serve as the test site for the first-ever mini Target store, TargetExpress, according to the New York Times.

The store will be about a fifth the size of Target’s smallest branch stores and allows the company to open more locations in dense urban locations, the Times reports.

The inaugural TargetExpress will be at the base of the Marshall , a 317-unit apartment complex on the site previously home to the University Technology Enterprise Center building.

The store is scheduled to open on July 27 and is located less than 10 minutes from Target headquarters in downtown Minneapolis.

“It’s in our backyard,” John D. Griffith, Target executive vice president for property development, told the Times. “Why not test it where you can go in and tweak it to death unit it’s perfect? Make it easier.”