General Mills cutting artificial flavors, colors

by Benjamin Farniok

Golden Valley based food manufacturer General Mills announced Monday that they will be removing artificial coloring and flavoring from its cereals, according to the Star Tribune.

The article states that the cuts will begin with the Trix, Cocoa Puffs, and Reese’s Puffs lines of cereal, which are to be cut by the end of 2015.

National Public Radio reports that 40 percent of the company’s cereals currently contain artificial ingredients.

The change comes as a number of major food-based businesses such as Nestle, Hershey’s and Panera take a similar tact.

According to the NPR article, the company will use a number of methods to maintain the color and taste of their products after the change, like introducing new spices to their recipes.

The General Mills blog explains that they are hoping for 90 percent of their cereals to be free of artificial flavoring and colors by the end of 2016. They also note that cereals with Marshmallows may take longer than the rest to change.