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Published March 27, 2024

Former U associate AD named Boise State AD

Mark Coyle served as assistant athletics director for marketing and associate AD for external relations from 2001 to 2005.

Former University of Minnesota associate athletics director Mark Coyle has been named the new Boise State athletics director.

HeâĂ„Ă´ll take over New YearâĂ„Ă´s Day.

âĂ„ĂşIâĂ„Ă´m excited for this opportunity,âĂ„Ăą Coyle said. âĂ„ĂşThe three and a half years I spent at Minnesota were priceless in the experience it gave me.âĂ„Ăą

Coyle served as the assistant athletics director for marketing and sales from 2001 to 2005 and was eventually elevated to associate athletics director for external relations.

âĂ„ĂşMark is a perfect fit in my mind,âĂ„Ăą Minnesota athletics director Joel Maturi said. âĂ„ĂşHe has the right values, integrity and knowledge to continue the success theyâĂ„Ă´ve had.âĂ„Ăą

While at Minnesota, Coyle and his marketing team earned Big Ten marketing staff of the year honors in 2003-04.

When Coyle was at Minnesota, the Gophers still played their football games at the Metrodome.

âĂ„ĂşWe gave out gold T-shirts to the students,âĂ„Ăą Coyle said. âĂ„ĂşWe really wanted to create an unprecedented atmosphere not just for the players, but for the fans.âĂ„Ăą

He was an important figure in reaching a deal with Learfield Communications as well, which has taken over corporate sponsorship, signage and radio broadcasting for Gophers athletics since the early 2000s.

âĂ„ĂşIn the past, we did it all in-house,âĂ„Ăą Maturi said. âĂ„ĂşBut none of us were experts, so Learfield has taken over and been one of the real positive partnerships that weâĂ„Ă´ve established.âĂ„Ăą

MinnesotaâĂ„Ă´s athletics department generates more than $6 million a year from its deal with Learfield, Maturi said.

Since 2005, Coyle has worked at the University of Kentucky as associate athletics director for fundraising and development and most recently as deputy director of athletics.

âĂ„Ăş[Boise State] really looked at my time at Minnesota and Kentucky and saw my extensive background in the external side of things âĂ„Ă® marketing, fundraising and media relations,âĂ„Ăą Coyle said.

At Boise State, Coyle will inherit a football program that has just been accepted to the Big East, giving him a little more financial room to work with.

His new contract will pay him $325,000 annually over the next five years with multiple incentives.

He is set to receive a one-time, $75,000 bonus Feb. 3, 2012. His buyout is $700,000 for the first three years and he receives a bowl bonus of $20,000-$30,000 for reaching a BCS game.

Coyle will be the fourth athletics director at Boise State in the 44 years the school has been a four-year institution.

âĂ„ĂşThe biggest things I take away from Minnesota and Kentucky is their broad-based programs focusing on all the student-athletes,âĂ„Ăą Coyle said, referring to MinnesotaâĂ„Ă´s 25 varsity sports and KentuckyâĂ„Ă´s SEC-leading 22.

âĂ„ĂşMark has a passion for athletics, an understanding of the business side and yet a commitment to the academics,âĂ„Ăą Maturi said. âĂ„ĂşItâĂ„Ă´s a balance that is needed today in college sports but is not always well-received.âĂ„Ăą

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