Minnesota colleges and charities have raised more than $4 million through a 24-hour online event, âÄúGive to the MaxâÄù Day.

Give to the Max is powered by GiveMN, an organization that connects nonprofits with donors using an online platform similar to a social networking site where individuals can become fans of organizations and create a donor profile.

As of 3 p.m. Tuesday, the University of Minnesota Foundation was in seventh place on the Metro area leader board for number of donors with 229. So far those donors have contributed $25,918.

Other colleges and universities throughout the state are utilizing the platform including Gustavus Adolphus College, St. Olaf College, College of St. Benedict and Concordia College in Moorhead.

Concordia secured a match for any donations received on Give to the Max day up to $90,000. As of 3 p.m., donations had exceeded their match by $1,209.

Theresa Harland, vice president for advancement at Concordia, said they did a marketing blitz to promote giving on Tuesday and streamed a rally live for donors.

Concordia participated in Give to the Max Day last year and Harland said she believed their extra efforts in promoting giving Tuesday would lead to more donors and dollars.

âÄúToday, not only can you make your gift online through GiveMN,âÄù she said. âÄúBut, if you do so, you get a match and essentially double your gift.âÄù