Andrew W.K. hit himself in the face with a brick to cause the nosebleed that graces the cover art of his 2002 album, âÄúI Get Wet.âÄù When that didnâÄôt cause enough blood flow, he supplemented with animal blood from a butcher shop.

If thatâÄôs not dedication to a rock âÄônâÄô roll lifestyle, nothing is.

Fast forward eight years and W.K. is still living the fast life. On tour with a show boldly titled âÄúThe Most Interesting Show in the World,âÄù W.K. brought 50 performers including an illusionist, an escape artist and a band of magicians to Minneapolis to perform while his band played.

A&E caught a chance to talk to him about the show, touring and that good old feeling rock music gives.

It sounds like you have a circus on stage.

ThereâÄôs like 13 or 14 acts. It flies by. For me, at least it seems like itâÄôs over before it even began. ItâÄôs kind of like one long, non-stop piece broken up with acrobats, contortionists, strongmen, beautiful dancers and, of course, my band and I playing the entire time. I met the most interesting man in the world, from the [Dos Equis] beer commercials, and he asked me to do this, and I was instantly excited.

ItâÄôs been said lately that rock âÄônâÄô roll is dying. How do you feel about that?

I donâÄôt agree. I donâÄôt think thatâÄôs right at all. It depends on what youâÄôve been exposed to and what youâÄôve seen. If you havenâÄôt been able to track down something that is stimulating I could see how youâÄôd come to that conclusion.

I guess that people are talking about how there are few rock âÄônâÄô roll bands that are really doing something new or original that kind of shocks listeners.

I donâÄôt think thatâÄôs what I or most folks are looking for when it comes to music anyway. If youâÄôre looking for brand new sounds, like, a new sonic landscape that youâÄôre probably better off with extreme electronic music or experimental music, contemporary classical music where the whole goal of their work is to create something completely new. What IâÄôm in this for is more to create a feeling of excitement and use whatever we can to create that sensation. Whether it sounds new or old to someone is secondary. ItâÄôs so hard to pin down what is new and what sound is part of what genre, and I donâÄôt really see it as fruitful. ItâÄôs kind of a little bit silly, no offense at all, just because of the nature of even reality trying to reason with the arts in this way I feel like is really painful. ItâÄôs much more fun to think of everything as timeless, as all art as valid and valuable and to find something to enjoy if possible.

 So you donâÄôt think we should examine whatâÄôs good and bad?

ItâÄôs a slippery slope. My friends and I, weâÄôve gone down that road before and it just doesnâÄôt feel good. I remember when Creed came out and a lot of my friends hated it, and then eventually we found a way to like it and the guitar playing was quite good. You just need to keep everything in perspective.

ItâÄôs very easy to get cynical very quickly when we go down those roads. ItâÄôs like Einstein said, time doesnâÄôt move from left to right, itâÄôs this winding river and we could always step on the shore and walk back or forth into the past or future. ItâÄôs all happening all at once and music is this very sacred area where we really, really owe it to ourselves to not get too bound up in time, in genre, in attitude, in anything other than the feeling the music gives us.

If we can get that feeling, then I think thatâÄôs most important and then everything else is icing on the cake.