New Hideaway boasts hookah lounge

Allie Winter

The popular Dinkytown store Hideaway is moving to a new location three doors down from its current residence.

On April 20, Hideaway’s new digs will be 1309 Fourth St. S.E., the former site of Know Name Records.

Hideaway owner Wally Sakallah said besides being five times bigger, the new location will feature a hookah lounge – an area where patrons can share shisha, a flavored tobacco, through communal hookah pipes.

The store will also have more of its regular items, including clothing, jewelry, smoking devices and incense.

But for Sakallah, it’s out with the old and in with the new. Hideaway and Sakallah’s other store, Wally’s Corner Market on Como Avenue Southeast, both sell glass pipes, but that won’t be the case in two months.

“We’re trying to get out of the pipe business,” Sakallah said, mainly because of a potential law that could ban the sale of glass pipes.

They could be used for smoking marijuana, but Sakallah prohibits even the mention of it in his establishment.

“If people want to buy (the pipes) we have no idea what they do with it,” he said. “It’s illegal; if you even mention it in the store, you get kicked out.”

Employee and junior art student Vanesa Windschitl can attest to Sakallah’s firm views on the subject.

“It’s not a question that the store is purely used for tobacco reasons,” she said. “It’s the first thing you learn when you start working here.”

Windschitl said she, along with her boss, is a fan of the hookah lounge and looks forward to having more space.

“We’re kind of cramped in a little black box right now,” she said.

Sakallah said he’s most excited about the hookah lounge, and he feels Dinkytown frequenters agree.

“There’s a huge demand for it,” he said. “We used to sell one hookah every week, and now we sell three or four a day.”

The plan is for a lounge to be outside on the sidewalk, and, pending smoking ban laws, Sakallah said he plans to have the lounge inside as well.

Joe Berg, assistant general manager at The Library Bar and Grill, had no idea about his new neighbor’s plan for an outdoor hookah setup.

“It might bring more people into Dinkytown,” Berg said. “But, I don’t know if it will be the right crowd or the wrong crowd.”

He said the Library has a great relationship with Hideaway thus far and doesn’t see the plans being a problem.

Sakallah insisted the only smoke coming out of his store will be tobacco, despite the date of the store’s grand opening.

Hideaway is set to open on April 20, widely known as “4-20,” a commonly celebrated day among marijuana users.

Sakallah called it a spiritual holiday and says it has nothing to do with his store’s opening. However, others might read further into it.

“I was definitely a freshman in college one time, and it brings me back,” Berg said. “I associate that day with smoking weed.”