Sunshine of your Love

First Ave’s popular dance night Too Much Love has a high-noon date set at Northrop Plaza.

by Mark Brenden


What: First AvenueâÄôs Too Much Love on Campus

Where: Northrop Plaza, 84 Church St. SE

When: June 8 and 29, July 13, noon to 1 p.m.

Peter Lansky, known publicly as DJ Sovietpanda, is Mr. Saturday Night in this part of the globe. This week, however, the party master of First Ave.nueâÄôs weekly dance night, Too Much Love, will adopt a new persona: Mr. Wednesday Afternoon.

As a part of NorthropâÄôs summer music series, the immensely popular soirée takes place at high noon in an hour-long affair on the University of MinnesotaâÄôs Northrop Plaza.

Though Lansky said that he finds the idea of holding his rowdy dance party outdoors at noon âÄúfunny,âÄù he said that no one had to drag him into it.

âÄúSomeone may have to drag me out of bed though,âÄù he said.

Student curatorial manager and recent English department graduate Melissa Wray was similarly optimistic about the lunchtime romp, citing a nationwide trend of noon-time dance parties for college students to âÄúblow off some steam.âÄù

âÄúWe just wanted to bring something that we know is a very popular event for students on campus,âÄù she said.

Lansky estimated that the event at First Ave. sees more than 1,000 attendees on a good night. As for the jamboree planned at Northrop Plaza, he said he has no idea what to expect. Wray said that Northrop is shooting for a couple hundred people.

In the world of dance parties, many self-conscious attendees live by the Kurt Cobain adage that âÄúwith the lights out, itâÄôs less dangerous.âÄù However, being one of the few 18-plus options for a downtown night of fun, Too Much Love likely has a sizeable University faithful that just may be willing to boogie under the all-exposing sun.

To aid in the ice-breaking effort, Lansky promised âÄúsummer vibesâÄù to come from his turntables. But with little noise restrictions from Northrop, people can still expect a party.

âÄúI was thinking I was going to play laid-back type stuff, but the people organizing it were like, âÄòNo we really want you to dig in and play like it’s a party,âÄô” Lansky said.

Though Too Much Love may be fueled by solid DJing and enthusiastic dancers, there should be no illusions  that social lubricants are what drive many to the dance floor. But Wray said that a daylight protection from excessive drug and alcohol use was not at all the motivation behind the early time slot.

âÄúThat’s never been a problem at any of our concerts, so we didn’t take that into consideration,âÄù Wray said. âÄúPlus we do not sell liquor at any of our events.âÄù

And what does the party boss himself expect from a dry policy for an event that usually takes place inside a bar?

âÄúMore awkward dancing and more sneaky containers,âÄù he said.