U student a contender to manage Charlie Sheen’s online celebrity

Using social media, Shannah Henderson would promote the star she loves.

Kathryn Raddatz

A University of Minnesota student is on her way to a social media internship managing Charlie SheenâÄôs shenanigans online.

Strategic Communications junior Shannah Henderson has made it to the third round of the intern search after applicants were narrowed down from 75,000 to around 250. SheâÄôll find out whether she made the final round at the end of the week.

Henderson, a longtime fan of Two and a Half Men, the sitcom Sheen stars in, said she found out about the âÄú#TigerbloodâÄù internship while browsing online.

If selected, she would work to promote SheenâÄôs online presence through social media.

âÄúHe is the most profiled person in America right now, so itâÄôd be awesome to get it,âÄù Henderson said.  

The first step in the interview process required applicants to tweet in 75 characters or less why they would make a great intern.  Henderson credited her promise to keep âÄúSheeniacsâÄù in anticipation of more controversy as what got her to the next round.

Henderson submitted an application and resume for the second round and was asked to create a YouTube video on what company she thinks is using social media the best.

Henderson chose Mayo Clinic to profile in her two-minute video.  She came up with the idea from a case study she did in a PR class at the University.

Despite SheenâÄôs recent headlining behavior, Henderson said she doesnâÄôt judge.

âÄúI think he is hilariousâÄù, Henderson said.  âÄúA lot of [the publicity] is negative, but heâÄôs not going to change himself for other people, and this publicity is great for a celebrity.âÄù

The internship will run eight weeks but the length and payment details have not been discussed.