Google has agreed to add a do-not-track button to its Chrome browser, JDJournal reported.

Under intense scrutiny from privacy advocates over its new policies to be enacted Mar. 1, the company will allow Chrome users to opt-out of having their activities tracked.

Small businesses using Google’s free web analytics service could be affected by mass opt-outs from users and could impact online advertising campaigns.

Google is among many tech companies to sign-on to President Barack Obama’s Consumer Privacy Bill of Rights, which was officially unveiled today.