In his quarter century with Gophers wrestling, J Robinson has vaulted the program to new heights. The team will return the favor Sunday, putting Robinson on a pedestal rather than the other way around.

When the No. 3 Hawkeyes come to Williams Arena on Sunday, Robinson will be honored for his 25 years at the helm of Minnesota wrestling.

There figures to be plenty at stake for Robinson and his Gophers this weekend. For starters, Iowa is carrying a 76-dual unbeaten streak, matching the longest since Oklahoma StateâÄôs 14-year streak that ended in 1951.

Robinson attended Oklahoma State as an undergraduate and coached at Iowa for eight years before taking over Minnesota.

The three programs, by all accounts, are the three most dominant in the countryâÄôs history, and Robinson has strong ties with all of them.

Robinson told his assistant coaches this week that halting IowaâÄôs unbeaten streak before it can topple that of his alma materâÄôs will serve as extra motivation.

âÄúThe biggest thing about J is, heâÄôs not just a good wrestling coach, but heâÄôs a great ambassador for the sport,âÄù volunteer assistant coach Luke Becker said. âÄúHe wants to make sure that our sport survives another 100 years.âÄù

As part of his promotional and marketing ingenuity, Robinson developed the âÄúBorder BrawlâÄù in 2002, in which Iowa and Minnesota clash annually in a much-hyped dual, adding to an already intense rivalry.

It has helped wrestlingâÄôs popularity in the area, head assistant coach Joe Russell said. Russell said that the teams crafted the idea of wrestling for a âÄúGovernorâÄôs BeltâÄù when former Minnesota Gov. Jesse Ventura was in office.

Minnesota (15-3-1, 6-0-1 Big Ten) has not beaten Iowa since 2007, and Becker said in the meantime Iowa has misplaced the actual belt. Now the teams just wrestle for pride.

Much more than pride is on the line this Sunday, however, as the winner of the dual will also be crowned the Big Ten dual season champion. Both teams are unbeaten in the Big Ten this season, and Iowa recently knocked off then-No. 1 Penn State.

âÄúIowa definitely has proven theyâÄôre a team to beat this year by beating former No. 1 Penn State. TheyâÄôve also been real tough in the Big Ten,âÄù Russell said, referring to IowaâÄôs immaculate 7-0 mark in the conference (theyâÄôre 14-0-1 overall).

While there figure to be plenty of close matches âÄî a remarkable eight bouts will feature two top-20 wrestlers âÄî arguably the most anticipated will be at 141 pounds. No. 2 Mike Thorn will face No. 3 Montell Marion, who both dropped extra time, sudden victory decisions to No. 1 Kellen Russell last weekend.

That wonâÄôt be the only crucial weight for the Gophers on Sunday, though âÄî 125, 133, 165, 174, 184 and heavyweight will all have relatively tightly contested, ranked opponents squaring off.

âÄúItâÄôs been a couple of years since weâÄôve been able to win a Big Ten dual season championship here at Minnesota, we just have to keep getting better and hopefully weâÄôll get that championship,âÄù Becker said.

Becker also noted one of the main reasons for RobinsonâÄôs success is his ability to surround himself with good people.

Every member of RobinsonâÄôs coaching staff is a former Gophers wrestler, and it has two new members this year, with Jayson Ness and Dustin Schlatter graduating to the coaching ranks.

Ness wants to be a college coach, and he said it was an easy decision to stick around after graduation to help out the program.

âÄúGetting to learn from him was one of the main reasons I wanted to stick around to coach,âÄù Ness said. âÄúJ was really a major draw for staying at Minnesota.

âÄúYou look at our staff and itâÄôs all alum who have had some success, and the fact that heâÄôs able to keep those guys around speaks to his what kind of guy he is,âÄù he added.

When Robinson arrived in 1986, he brought with him an expectation of dominance that instantly changed the culture of Minnesota wrestling. The five Gophers wrestlers to go undefeated in a season, and the six who earned All-American four times, have all come under Robinson, in addition to the teamâÄôs only three national titles.

Robinson, a National Wrestling Hall of Fame member, recently signed a five-year contract extension that will keep him around until at least 2014.