A new bookstore will open in Stadium Village this May, offering buy back options to students for this semester. Stadium Village Bookstore will be located in the Stadium Village Mall, off Washington Avenue on Ontario Street, and expects to being operating fully in August. The new location is owned by the same owner as Student Bookstore in Dinkytown and will offer similar products and services, store manager Pradeep Denoronha said. Denoronha said the Stadium Village location will help the store offer textbook services to more students. âÄúWe just thought there were too many students across campus who were not taking advantage of the rental program. We just want to target those students,âÄù he said. âÄúItâÄôs a long walk from there all the way to Dinkytown.âÄù The new location is convenient for students, Denoronha said, and although Oak Street Textbooks is operating a block away, he does not know how the competition will affect business. âÄúWeâÄôre here to save students cash,âÄù he said.