Regents approve TCF Bank Stadium name change

TCF Bank Stadium as seen on Oct. 9, 2019.

Emily Urfer

TCF Bank Stadium as seen on Oct. 9, 2019.

Matthew Voigt

The University of Minnesota Board of Regents voted Tuesday to approve branding and the name change of TCF Bank Stadium to Huntington Bank Stadium.

TCF Bank and Huntington Bank finalized their merger on June 9, according to a Huntington Bank Press release. Approval of the name and branding changes at the stadium occurred at the board’s June 29 special meeting, where branding aspects were contested in a 9-2 vote.

Regents Darrin Rosha and James Farnsworth brought up concerns about the color of the Huntington Bank logo and branding. 

“The Huntington logo is green and white which, placed on our stadium, is more compatible with our rivals at Michigan State University and the University of North Dakota,” said Rosha, reading from a response he had given in February to the Office of General Counsel. “TCF’s logo was complimentary to the University’s school colors.”

Vice President of Finance and Operations Myron Frans and Vice President of University Relations Matt Kramer assured regents that the Huntington Branding will be consistent with the way TCF branding was done, with logos on the scoreboard and field and brushed aluminum signage.

In addition to the branding discussion, regents also raised questions about the costs of rebranding the stadium and whether it would further the budget constraint issues within the athletic departments, which was a part of the discussion earlier in the meeting. 

Both General Counsel Doug Peterson and Director of Athletics Mark Coyle said that Huntington Bank will cover the costs of the rebranding, including the labor of changing signage.

“We just transitioned from approving the extraordinary and hopefully rare and one-time use of Commercial Paper … to support the precarious financial situation of this athletic department,” said Regent David McMillan. “We need this. We need this revenue.”

According to Kramer, Huntington Bank hopes to have the changes mostly completed before the Sept. 2 football game against Ohio State.