The American Swedish Institute opened its 75th annual Holiday Experience earlier this month, transforming the Turnblad Mansion into a Nordic wonderland inspired by Scandinavian folklore. 

The exhibit, titled “Tomte Tales: Legends of Winter,” runs through Jan. 25.

ASI spokesperson Darby Johnson said this winter show gives center stage to Tomte, a mythical figure in Scandinavian stories known for protecting farms and bringing luck. 

The show combines folklore and festive decorations to create a family-friendly experience that highlights Scandinavian traditions and art.

“The exhibit includes interactive pieces for families, a kids’ room for drawing, and spaces where visitors can sit, relax or work on puzzles,” Johnson said. “The ASI cafe serves Nordic-inspired dishes, including vegetarian options.”

Dave Mueller and his partner visited the exhibit. He said the visit marked an anniversary date and reflected his interest in Swedish culture. 

“I grew up with Swedish neighbors, so I’ve always been interested in the Swedish culture a little bit,” Mueller said.

The couple said they were impressed by the Turnblad Mansion’s detailed decorations. 

“That dining room back there was really cool,” Mueller said. “Everything is beautiful, the actual texture and the walls and ceilings, we love the older stuff.”

ASI exhibition director Erin Stromgren said the team wanted to lean into Tomte’s voice this year.

“We were like, ‘What if Tomte got a chance to tell his own story,’” Stromgren said. “You can see it in the text throughout the rooms. It plays with his history and how his associations with the holidays grew in the 20th century.

The exhibit blends folklore with contemporary design. All the rooms feature installations and handmade decorations by local artists. 

Stromgren said creating an immersive experience requires a large team of staff, artists and volunteers. ASI also brings in resources directly from Sweden.

“We can’t do this alone. It takes a big team,” Stromgren said. “The house itself is so detailed, and then we layer in more detail with the holiday decoration.”

Don Olsen and his wife, Darlene, said they visit the ASI regularly, and it is a family tradition. They said each holiday exhibit still feels new.

“My wife is Swedish. She’s been a member here forever,” Don said. “It’s always new. They do a twist around little details each year.”

The couple said they were impressed by the mansion’s historic woodwork, which made the experience more authentic for them. 

“All the carvings are amazing,” Don said. “It’s almost like a castle. I’m fully immersed in this.”

Planning exhibitions at ASI also brings challenges. Stromgren said bringing in international shows has become more difficult due to rising transportation costs. 

“With everything happening in the world, we want this to be a space for folks to go. This exhibition is almost like escapism,” Stromgren said. “It brings a little joy, a little whimsy. Everyone can find something they like.”

Stromgren said winter shows are special because many decorations historically served to brighten dark months.

“Minnesota is cold and dark, like Scandinavia,” Stromgren said. “So much of the history behind these decorations is about bringing light into darkness and finding ways to enjoy the season.”

Stromgren said the team hopes visitors leave feeling uplifted.

“We keep going back to joy, fun and whimsy. I think we all need it right now,” Stromgren said. “Grab a friend, bring your family, or come on your own. It’s a place to be.”